Real Madrid has renewed its agreement with global sports brand for over €100 million in annual sponsorship, marking the largest ever deal between the two parties.
The new contract will see Real Madrid continue to be sponsored by the brand for an additional three years, until 2025. The terms of the deal were not disclosed, but it is understood that the deal represents a significant increase on the previous agreement, which was worth €60 million per year.
The partnership with the brand comes as Real Madrid looks to strengthen its position as one of the world's most successful football clubs. The club has been heavily involved in various commercial partnerships in recent years, including deals with Nike and Adidas, as well as a number of high-profile sponsorships.
The new agreement with the brand is part of a wider strategy by Real Madrid to expand its reach beyond the pitch and into other areas of business. The club has previously invested heavily in its own retail and hospitality businesses, and this new sponsorship deal is expected to further support those efforts.
Overall, the renewal of the agreement with the brand is a major development for Real Madrid and its fans, who can look forward to seeing the club continue to thrive under the banner of the global sports brand for many years to come.